EMEA

Privacy Policy

(Revision Date: 23rd of August 2023)

BASF is pleased about your visit to our website and your interest in our company.

The topic of data protection has the highest priority at BASF.

Therefore, we would like to inform you in detail about it in the following:

A. Who is responsible for data processing and who is our data protection officer?

B. What data do we process, for what purposes, for how long and on what legal basis?

C. Are you obliged to provide us with this data?

D. To whom do we pass on your personal data?

E. How do we safeguard your personal data?

F. What rights do you have?

G. Where can you complain?

H. Data protection for minors

A. Who is responsible for data processing and who is our data protection officer?

Responsible for the processing of personal data on this website is

BASF SE

Carl-Bosch-Str. 38

67056 Ludwigshafen

Germany

Should questions about your privacy on this website arise, please contact us via:

E-Mail: data-protection.eu@basf.com

B. What data do we process, for what purposes, for how long and on what legal basis?

In the following, we inform you about the data processing on our site (a), its purposes and legal basis (b) as well as the respective storage period and, if applicable, specific objection and removal options (c).

1. log files

a. Data processing

When you visit our website, your browser transmits the following information automatically to our server:

Information about your browser and operating system
IP Address
Name of the visited page (URL) or the opened file
Date and time of your visit

b. Purposes and legal basis

(1) When you visit our Platform, we use the data that your browser transmits automatically to our server (see Section 1 (1)) in order to:

a) send the requested content to your browser.

b) ensure the security and stability of our website and to trace unauthorized use

c) enable a comfortable use of our website.

c. Storage period

The data will be deleted as soon as they are no longer necessary for the purpose for which they were collected.

2. Cookies

a. Data processing and respective legal basis

We use cookies on our website. These are text information that can be stored in the browser on the device of the viewer to a visited website (web server, server). The cookie is either sent from the web server to the browser or generated in the browser by a script (JavaScript). The web server can read this cookie information directly from the server when the user visits this page again or transfer the cookie information to the server via a script of the website. Cookies do not cause any damage to your device, do not contain viruses, trojans or other malware.

Information is stored in the cookie that is related to the specific device used. This does not mean, however, that we obtain direct knowledge of your identity.

We generally use the following cookies:

Strictly necessary cookies
These cookies are necessary for the functioning of the website. In general, these cookies are only set in response to actions you take in response to a service request, such as setting your privacy preferences, logging in, or filling out forms. You can set your browser to block these cookies or to notify you about these cookies. However, some areas of the website may not function properly. The legal basis for the processing of these cookies is our legitimate interest, which follows from the data processing purposes listed under B.1.b.
Performance cookies
These cookies enable us to count visits and traffic sources so that we can measure and improve the performance of our website. They help us answering questions about which pages are most popular, which are least used and how visitors move around the site. All information collected by these cookies is aggregated and therefore anonymous. If you do not allow these cookies, we cannot know when you visited our website. The legal basis for the processing of these cookies is your consent, which you have given us by making your selection in the cookie banner or in our Privacy Preference Center. You have the right to revoke your consent at any time, without affecting the lawfulness of the processing carried out on the basis of the consent until revocation. To do so, please change the settings in the Privacy Preference Center.
Functional cookies
These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third parties whose services we use on our pages. If you do not allow these cookies, some or all of these services may not function properly. The legal basis for the processing of these cookies is your consent, which you have given us by making your selection in the cookie banner or in our Privacy Preference Center. You have the right to revoke your consent at any time, without affecting the lawfulness of the processing carried out on the basis of the consent until revocation. To do so, please change the settings in the Privacy Preference Center.
Cookies for marketing purposes
These cookies can be set via our website. They may be used by our marketing partners to profile your interests and show you relevant ads on other websites. If you do not allow these cookies, you will experience less targeted advertising. The legal basis for the processing of these cookies is your consent, which you have given us by making your selection in the cookie banner or in our Privacy Preference Center. You have the right to revoke your consent at any time, without affecting the lawfulness of the processing carried out on the basis of the consent until revocation. To do so, please change the settings in the Privacy Preference Center.

b. Specific use of cookies, purposes and storage period

Specifically, we use the following cookies, depending on the cookie preferences you set in the Privacy Preference Center. Only the strictly necessary cookies are activated by default. If you do not want this either, you have the option of generally rejecting cookies in your browser. In this case, the functionality of the visited website may be impaired.

Cookie List

A cookie is a small piece of data (text file) that a website – when visited by a user – asks your browser to store on your device in order to remember information about you, such as your language preference or login information. Those cookies are set by us and called first-party cookies. We also use third-party cookies – which are cookies from a domain different than the domain of the website you are visiting – for our advertising and marketing efforts. More specifically, we use cookies and other tracking technologies for the following purposes:

Strictly Necessary Cookies

These cookies are necessary for the website to function. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but this might cause some parts of the website to malfunction.

Tealium

Through our service provider Tealium Inc, 11085 Torreyana Road, San Diego, CA, 92121 USA, we use Tealium iQ Tag Management to assign tags to our websites and manage them. The tag manager can use the tags to specifically apply analysis and tracking tools for us. The tag management system as such does not store any personal data about you. Only anonymous data is generated, which is stored locally in the browser in the cookie "utag_main".

For further information about Tealium, go to https://community.tealiumiq.com/t5/iQ-Tag-Management/Tealium-Cookies/ta-p/138/

Strictly Necessary Cookies,Tealium

CookiesCookie SubgroupLifespanCookies usedDescriptionutag_mainbasf.comA few secondsFirst Party

This cookie name is associated with the Tealium data platform and is used for web analytics.

sfdc-streampharma-assistant-intermediates.basf.comA few secondsFirst Party

Common Salesforce Cookie

pctrkpharma-assistant-intermediates.basf.com364 DaysFirst Party

Used to count page views by unauthenticated users against license usage.

renderCtxpharma-assistant-intermediates.basf.comSessionFirst Party

Used to store site parameters in the session for reuse across requests by a single client for functionality and performance reasons.

CookieConsentPolicypharma-assistant-intermediates.basf.com364 DaysFirst Party

Used to apply end-user cookie consent preferences set by our client-side utility.

LSKey-c$CookieConsentPolicypharma-assistant-intermediates.basf.com364 DaysFirst Party

Used to apply end-user cookie consent preferences set by our client-side utility.

Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

AT INTERNET

We use cookies in connection with the analysis of the usage behavior of visitors of our website by our service provider AT INTERNET, Applied Technologies Internet GmbH Leonrodstrasse 52-58, 80636 Munich. This enables us to improve user-friendliness and quality of our website. To do so, we statistically record and analyze your usage patterns on our website in the following manner: implementation of performance or profitability comparisons of our website, counting visitors, tracing the level of perception of our website content, rich media content or special campaigns, gauging the website areas that are particularly compelling to you, evaluating the origin of online users in order to optimize our offer locally.

Your IP address is only stored in anonymous form by irreversibly deleting the last eight bits of it. The cookie identifiers / mobile identifiers are rendered anonymous by converting them into a unique visitor ID that can no longer be traced back to the original cookie.

For further information about AT INTERNET, go to: https://www.atinternet.com/en/data-protection/
If you do not give us your consent for the use of PIANO (formerly AT Internet), we record the total number of clicks on our pages (name, category, language, product...) on the server side and assign them to the campaign to which the visited website belongs (source, name and ID), as well as the reduced forwarding URL. We process this data for the purposes of ensuring the availability of the website and scaling the technical infrastructure required for the website (e.g. provision of sufficient server capacity), recognising fraud attempts and more efficient management of advertising campaigns as well as determining total click volumes for billing services to third party service providers. This involves the processing of solely anonymous information that does not allow any conclusions to be drawn about individual persons.

,AT INTERNET

CookiesCookie SubgroupLifespanCookies usedDescription_pctxpharma-assistant-intermediates.basf.com394 DaysFirst Party

This cookie is part of the website's analytics system to gather information regarding visitor activity on its websites and its other online services. This information is sent to AT Internet for analysis and used to improve the services it provides to its users.

_pcidpharma-assistant-intermediates.basf.com394 DaysFirst Party

pa_privacypharma-assistant-intermediates.basf.com394 DaysFirst Party

Functional Cookies

These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.

Functional Cookies

CookiesCookie SubgroupLifespanCookies usedDescriptionsearchHistoryConsent.basf.com365 DaysFirst Party

This cookie allows the user to see the search history for the internal search engine.

Cookies Settings

Further details about the respective cookie providers can be found in the Privacy Preference Center, under the respective cookie categories.

3. Contact form, requests and e-mail

a. Data processing

Our web pages contain contact forms as well as links to send us an e-mail directly. If you use one of these contact forms, the data which you provide in such forms will be transmitted to us and processed. The mandatory data that must be filled in for electronic contact via the respective contact form are marked with (*). If you provide us with additional data, this is done voluntarily.

If you send us an e-mail, we will process the associated metadata and the content of the message.

b. Purpose and legal basis

Your data will be processed to enable us to contact you, to process your request and to provide you with our respective services, to prevent misuse of the contact form and to ensure the security of our information technology systems.

The legal basis for the processing of data classified as being mandatory is our legitimate interest, which follows the purpose as mentioned above.

c. Storage period

The personal data of the person concerned will be deleted or made unavailable as soon as the purpose of the storage does no longer apply. Data will also be deleted or made unavailable when a storage period prescribed by the above-mentioned provisions expires, unless there is a need to continue storing the data for the purpose of concluding or fulfilling a contract / request.

In case of a consent, you have the right to revoke such consent at any time, without affecting the lawfulness of the processing carried out on the basis of the consent until revocation. To do so, please change the settings in the Privacy Preference Center.

5. Direct marketing

If you have given us your consent to do so, we will process your personal data to provide you with personalized information on BASF products, events, web seminars and services we consider relevant for you and to conduct customer surveys via the communication channels you have selected.

In order to determine your professional needs and interests, we combine and analyse the personal data that we have collected about you in the course of your relationship with BASF as a customer or user of BASF products and services (in particular your contract and master data, the products you have purchased, samples, demos, brochures or whitepapers that you have requested or downloaded, webinars for which you have registered, surveys that you have completed, etc.).

The legal basis for the processing of your personal data for the above-mentioned purposes is your consent.

Due to the global nature of BASF’s marketing teams, BASF will share your personal data with the relevant BASF entities and therefore transmit your personal data to the following BASF companies being the regional Marketing Headquarters:

BASF SE, Carl-Bosch Str. 38, 67056, Ludwigshafen, Germany
BASF Corporation, 100 Park Avenue, Park Avenue, Florham Park, New Jersey, USA, 07932
BASF South East Asia Pte. Ltd., 128 Beach Road. Guoco Midtown #18-01, 189773, Singapore
BASF S.A., Avenida Nacoes Unidas 14171, 10 ao 12 e 14 ao 17, 04794-000, São Paulo, Brazil
BASF East Asia Regional Headquarters Ltd., Two Taikoo Place, 979 King's Road 36/F, Hong Kong

In addition, BASF will share your personal data between those BASF companies which are responsible for you as a (prospective) business partner. Both of the aforementioned transfers serve the purpose of administration of customer data across the BASF Group and preparation of global marketing campaigns and sales related activities.

The legal basis for this data sharing is our legitimate interest in maintaining your personal data in our company group.

We will share your personal data with other affiliated companies of the BASF Group if they provide IT services for us or if this is necessary for operational reasons, such as follow ups from sales managers or developing personalized marketing materials and content. Furthermore, we will pass on your personal data to the technical IT service providers we use from whom we obtain services. Our IT service providers are carefully selected and regularly checked by us. They process personal data only on our behalf and strictly in accordance with our instructions on the basis of corresponding contracts for order processing.

We store your personal data collected within the scope of your consent for the above-mentioned purposes until your consent is revoked.

You can revoke your consent at any time with effect for the future by notifying us of your revocation under our consent preference center. Each marketing mail we will send to you based on this consent, will contain a separate link to revoke your consent.

You are at liberty to grant or withhold consent. This has no effect on your visit of this website and platform.

If you revoke your consent, we will no longer use your personal data for marketing purposes unless we have another legal basis for this. The revocation of your consent does not affect the legality of the data processing that has taken place up to that point.

6. User Account

If you register to our website, we will process the following personal data for the purposes of creating and administrating your user account:

Your name
Your employer
Your email address
The country of your company

In addition, we will process the following personal login data for the purpose of providing you with access to our website:

User name
password

The legal basis for this data processing is our legitimate interest, which consists of the purposes as mentioned above.

7. Sample Request

If you request a sample, we will process the following information for the purpose of sending the requested sample to you:

Name
Company
Shipping address

The legal basis for this processing is our legitimate interest which derives from the purpose as indicated above.

8. Commercial, Sustainability, Quality & Regulatory Requests

If you send us commercial, quality, or regulatory requests, you must provide us with the following information:

Your Area of Responsibility
Business address mailing information, such as country, state/province, postal code, street and building number
Country to which certain requested documents are to be submitted to applicable governmental or regulatory authorities
Product Information of your products which include our products as ingredients to which certain requested documents are to be submitted to applicable governmental or regulatory authorities

We process this information for the purpose of answering the request and to send the respective documents to the authorities. The legal basis for this processing is our interest in complying with the regulatory request.

9. Notifications

If you request product relevant documents (e.g. security sheets, product information, statements, certificates), we are obligated to notify you about updates and changes towards the requested documents due to our duty of care. For this reason, we offer you the possibility to select the communication channel via which you want to be notified. Consequently, we will process the personal data relevant for the selected communication channel (e.g. e-mail-address).

In the case you select the In-App notification, we will process your Documents downloaded in history to show you respective document updates. Should you select the notification via email, we will process your Documents downloaded and your email address. Both data processing’s will take place for the purpose of sending you notifications about the document changes. The legal basis for this processing is the necessity for complying with our care of duty as a legal obligation due to BASF being a producer of regulated chemicals.

10. Social media hyperlink

We have included hyperlinks to the following social media services on our website: LinkedIn, YouTube.

These hyperlinks are designed in the form of the corresponding logos and are stored on our own server. This means that when our website is loaded for the first time, no data about you as a user are transferred to the respective provider. You will be directed to the respective website only if you click on the logos. Further data about you may be processed on this website.

We have no influence on this data processing on the respective linked websites.

C. Are you obliged to provide us with this data?

When you visit our website, the information specified in section B. 1. a. as well as the information from the cookies classified as strictly necessary is processed automatically. The transfer of this information is voluntary. Without the provision of this personal data, we cannot display the requested page.

If you

- allow us to use cookies that are not classified as strictly necessary,

- want to contact us and send us an e-mail or use our contact form or

- want to see embedded YouTube videos

the transfer of the information is voluntary.

If you contact us, we cannot answer your inquiry in the chosen way without the provision of the personal data required in the individual case. As far as cookies are concerned, the lack of consent can lead to a restriction of the functionality of the website or parts of it. Embedded videos cannot be played without your consent.

D. To whom do we pass on your personal data?

Within our company, only persons and departments are granted access to your personal data as far as they need it to fulfil the above mentioned purposes.

We will transmit your personal data – depending on the location of your business – to the following BASF companies:

BASF SE Carl-Bosch-Strasse 38, 67056 Ludwigshafen am Rhein, Germany

BASF Corporation, 100 Park Avenue, Florham Park, New Jersey, USA, 07932

BASF South East Asia Pte. Ltd., 7 Temasek Boulevard, #35-01 Suntec Tower One, Singapore

BASF S.A., Avenida Nacoes Unidas 14171, 10 ao 12 e 14 ao 17, 04794-000 São Paulo, Brazil

In addition, we share your personal data with BASF account managers and BASF Companies who are locally responsible for you, based on the location / country of your business.

We also involve service providers. These service providers will only act on our instructions and are contractually obliged to comply with the applicable data protection requirements.

E. How do we secure your personal data?

BASF uses technical and organizational security measures to protect your personal data from accidental or intentional manipulation, loss, destruction or access by unauthorized persons. Our security measures are continuously revised in line with technological developments.

F. What rights do you have?

You have certain rights under the General Data Protection Regulation including the right to request a copy of the personal information we hold about you, if you request it from us in writing:

Right to access: the right to obtain access to your information (if we’re processing it), and certain other information (like that provided in this Privacy Policy);

Right to correct: if your personal information is inaccurate or incomplete you have the right to have your personal information rectified;

Right to erasure: this is also known as ‘the right to be forgotten’ and, in simple terms, enables you to request the deletion or removal of your information where there’s no compelling reason for us to keep using it. This is not a general right to erasure; there are exceptions. For example, we have the right to continue using your personal data if such use is necessary for compliance with our legal obligations or for the establishment, exercise or defense of legal claims;

Right to restriction of processing: the right to suspend the usage of your personal information or limit the way in which we can process it. Please note that this right is limited in certain situations: When we are processing your personal information that we collected from you with your consent you can only request restriction on the basis of: (a) inaccuracy of data; (b) where our processing is unlawful and you don’t want your personal information erased; (c) you need it for a legal claim; or (d) if we no longer need to use the data for the purposes for which we hold it. When processing is restricted, we can still store your information, but may not use it further. We keep lists of people who have asked for restriction of the use of their personal information to make sure the restriction is respected in future;

Right to data portability: the right to request that we move, copy or transfer (where technically feasible) your personal information in a structured, commonly used and machine-readable format, for your own purposes across different services;

Right to object: the right to object to our processing of your personal information including where we process it for our legitimate interests, direct marketing;

Right to withdraw consent: if you have given your consent to anything we do with your personal information, you have the right to withdraw your consent at any time (although if you do so, it does not mean that anything we have done with your personal information with your consent up to that point is unlawful).

Exercising these rights is free of charge. However, you are required to prove your identity by means of a two-factor-authentication. We will engage reasonable efforts consistent with our legal duty to supply, correct or delete personal information about you.

To exercise your rights, please contact us, for example by e-mail or by post. You will find the contact details in section A.

G. Where can you complain?

You have the right to lodge a complaint with our data protection officer (for contact details see Section A) or with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement.

In either case, you can contact our Lead Data Protection Authority:

State Commissioner for Data Protection and Freedom of Information of Rhineland-Palatinate (Landesbeauftragter für den Datenschutz und die Informationsfreiheit Rheinland-Pfalz)

Hintere Bleiche 34

55116 Mainz

https://www.datenschutz.rlp.de/de/general-storage/footer/ueber-den-lfdi/kontakt/

E-Mail: poststelle@datenschutz.rlp.de

H. Data protection for minors

This website is intended for persons who are at least 18 years old. If a minor submits personal data via this website, we will delete this data and not process it further as soon as we become aware of this fact.